For variety of reasons, snus enthusiasts just don’t rely on a single flavored snus. Similar to food, snus users have their own bran preferences depending on their tastes. Snus is an established cigarette alternative that’s being marketed globally. Initially, snus use is traditionally practiced in the Scandinavian countries, Sweden in particular, the country where snus is widely manufactured.
The early use of snus or snuff as some prefer to call it dates back to the 1400s or 1500s when European first got in touch with tobacco since they arrive in West Indies in Haiti. History-wise, the use of tobacco is credited to Spanish and Portuguese sailors who brought tobacco to Europe during that period of time. As early as the 1500s, tobacco or snus use was already introduced in America when a monk known to be Ramon Pane joined Christopher Columbus on one of his expeditions in America. However, the tobacco plant was brought to Europe instead and not only in the 1900s was that tobacco emigrated from Sweden to the Atlantic. Since then, there evolved so many companies promoting and manufacturing snus and one of which is the Camel. Snus, with its varieties have greatly replaced the use of cigarette in Sweden and Europe.
The non-smoking campaign related to environment and health issues promote the use of snus all over Europe. Similarly, America companies like Camel Snus initiated its business as a tobacco brand manufacturer in 2006 in Portlan Oregon. Camel Snus is manufactured by the British American Tobacco PLC, an owner of the 42% stock of RJ Reynolds American, the latter considered to be the world’s second largest tobacco manufacturer located in Winston-Salem North Carolina. With the release of Camel Snus from RJ Reynolds in Oregon and Texas, Camel Snus have been known since 2006. This smokeless and spitless tobacco was promoted to various states in America and has penetrated the populated areas of the rich and famous in California, New York, Atlanta, Chicago and Washington DC.
Moreover, RJ Reynolds promoted Camel Snus using the multimedia approach. Until February 2008, Camel Snus have been using print media to promote this brand until the company realized that there’s more aggressive approach to marketing and brand strategy for Camel Snus like test markets and of course, brand manufacturing.
However, with such test marketing strategies, Camel Snus has received multiple criticisms back and forth. It’s “no smoke, no foul” marketing is widely opposed in the country out of the smoke-ban issues and social concerns for early teen smoking. Critiques are considering the possibilities that Camel Snus isn’t just about testing it’s product in the areas where it highly promoted its brand but the absence of health confirmation that smokeless tobacco is safe raised questions all the more.
Camel Snus’ marketing and brand positioning started when RJ Reynolds promoted Camel Snus smokeless tobacco in Austin, Texas and Louiseville Kentucky in July 2006. With the aggressive marketing and brand promotion, Camel Snus was offered for free and was publicized in newspaper columns, direct mail campaigns and has initiated a site of its own. The free promotion and attractive packaging of Camel Snus carries the Sweden brand name and is being offered for a $2 discount when purchased through other carrier like Philip Morris USA. With the growing issues on early smoking attraction and smokeless tobacco, critiques not only present the health issues associated with the use Came Snus despite its “gain pleasure anywhere” and pasteurized marketing promotion and brand strategy. Camel Snus can be used similar to all other snus created in the market where users can keep the snus underneath his/her lips.